Diddy Starring In CNBC's New American Business Campaign
Sean Combs, the CEO and founder of Bad Boy Worldwide Entertainment Group (Sean Combs Enterprises) is starring as the new face of CNBC's American Business campaign airing now on CNBC.
The campaign pays tribute to America's most dynamic, successful individuals as they share their stories of success in business and failure in the pursuit of excellence, their management style and their hopes for tomorrow.
Sean "Diddy" Combs built his businesses from the ground up and has since been declared "one of the Most Influential Businessmen in the World" by TIME Magazine and CNN.
"My whole portfolio brand represents aspiration. I came from Harlem, New York," he said in the spot, "it's about wanting the better things in life. I want to make history all the time. I'm honored to be included in this group of America's chief executives and top business leaders. I've worked very hard to get where I am today and the testimonial showcases my philosophy on business," said Combs.
"When I started Sean John there was a young male consumer that no one was speaking to. He wanted more fashion, more style, more flavor," said Combs in the ad, which was made by CNBC's internal marketing team. Each of the fifteen spots from America's top chief executives and business leaders ends by saying: "I am American business. I watch CNBC."
At just 38, Combs oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including Bad Boy Recording, music publishing, artist management, television and film production, Sean John, Unforgivable Women and just recently vodka.
Sean Combs is the new Brand Manager for Ciroc Vodka. Ciroc is a division of Diageo, the world's leading, spirits, wine and beer company. Last month Diageo announced a groundbreaking strategic alliance between Combs and Cîroc vodka. Under the terms of the deal, Combs and Sean Combs Enterprises will take the lead on all brand management decisions for Cîroc, while sharing in the future profits of the growth of the brand. This exclusive US multi-year collaboration, which calls for a 50/50 profit split, is a first for the spirits industry and could be worth more than $100 million for Combs. As part of the new alliance, Combs will take the lead on brand management decisions, including marketing, advertising, public relations, product placement and events.
Other chief executives included in CNBC's American business campaign include Sumner Redstone, CEO Viacom; Boone Pickens, CEO BP Capital; Herb Kelleher, Co-Founder Southwest Airlines; Bob Johnson, CEO, The RLJ Companies, Founder BET; Trip Hawkins, CEO Digital Chocolate, Founder Electronic Arts; Jack Welch Former CEO GE; Mel Karmazin, CEO Sirius Radio; Steve Sabol, President NFL Films; Jeff Grady, CEO, Founder Digital Lifestyle Outfitters; Julie Aigner-Clark, Founder, The Baby Einstein Co.; Tony Hsieh, CEO Zappos.com; Gavin Maloof, Co-owner Sacramento Kings, Palms Casino; Barbara Kavovit, Founder Barbara K Enterprises; Chris Gardner, CEO Gardner Rich, Author The Pursuit of Happyness; Kevin Plank, CEO, Founder Under Armour.
The CNBC American business ads can be seen on CNBC and online at
http://www.cnbc.com/id/19350718
Fabolous Gets Gangsta With DJ Drama
Fabolous doesn't want you to think he's slipping on his rap game. Although he has released hit singles as of late, he is still adamant about making his mark on the mixtape game. DJ Drama feels the same. While he is releasing a star studded album soon, he also doesn't want his mixtape fans to feel left out. Together, the two teamed up to release a new tape.
"It was only right we teamed up and did it," Fab told MTV. "We had to do this because you know what kind of singles I put out," Fab continued. "I put out singles to keep the cash register ringing. So people might think I'm slippin' a little bit. Even on your side [turning toward Drama], you putting out an album. They see you putting an album out ... "
According to the duo, this combination was necessary.
"We just letting people know there is no competition," Fab continued. "We still got it in us. I still got the mixtape in me. You gonna hear Street Fam heavy on the tape: Red Cafe, Paul Caine, Freck the Billionaire. Drama is gonna do what he do. I'mma overdo what I do."
The new mixtape, Gangsta Grillz: There is No Competition, will be released soon, just in time for the holidays.
Lupe Fiasco Still Says, "Game Over."

Lupe Fiasco made waves back in August, when he stated he was seriously considering retiring as an artist after his third album. While most chalked it up to frustrations over the deaths of his aunt and his friend Stack Bundles, poor sales and the recent incarceration of his mentor and manager, Charles "Chilly" Patton, Lupe has reiterated his desire to quit in recent months.
"LUPEnd--that's going to by my last album's title," remarked Lupe, during what was supposed to be a promotional interview with Billboard for his sophomore album, The Cool. "When you play a video game, you can only put in three letters for your name and when the game's over, those three letters and 'END' pop up. My next record might be my last one." This talk comes as The Cool is being prepared for its Dec. 18 release date and after some backlash from a portion of Lupe's fans over his remarks about A Tribe Called Quest during his Hip-Hop Honors performance in October. Yet, according to Lupe, that didn't factor in to his decision to hang it up.
"Ninety percent of the people saying something about that probably downloaded my first album," Fiasco says, in reference to the Hip-Hop Honors incident. "Besides, the people at my shows don't care about that shit. I don't define myself by this industry's standards. I have a core fan base of about 200,000 people, so I'm fairly comfortable that I can sell 200,000 if it takes me a year-and-a-half."
While Food & Liquor was nominated for a Grammy and received much critical acclaim, the album's sales were hampered by bootlegging and a release date that was pushed back multiple times. When the official album was finally released in August of 2006, it sold 81,000 copies in its first week, and now sits at 320,000 according to Nielsen SoundScan. For his part, Craig Kallman, CEO of Atlantic, isn't fazed by the less than stellar numbers, and is still seems to support Lupe.
"The industry doesn't really want to step out of the norm, but Lupe still inspires risk-taking in music. It's more challenging to market Lupe for certain, but it pushes all of us to be more creative in our approach," says Kallman.
Part of that approach will include new deals with wireless carriers, AT&T, T-Mobile and Sprint, a more aggressive online campaign and possibly more blogging in the dates leading up to Dec. 18. However, it looks as if Lupe has made his decision for the time being.
Wyclef Jean Bares Soul To VH1
Wyclef Jean will make a very special appearance on VH1 Soul just in time for the release of his new album The Carnival Volume II (Memoirs of an Immigrant).
The Grammy Award-winning musician and former Fugees frontman, will be featured on tomorrow's (Dec. 4) edition of VH1 Soul's new program, "SoulStage." Shot in front of a live studio audience, the 30-minute music special will offer up Wyclef performing songs from his new album, as well as sharing the inspiration behind previous hits like "Gone Till November" and "911."
The program premiere, which airs on 9 p.m. EST, coincides with the release of the rapper/producer's new album, The Carnival Volume II, also released tomorrow. The new disc features appearances from Akon, Lil' Wayne, T.I., Mary J. Blige, Shakira, Norah Jones and Paul Simon, among others.
SOHH recently had the opportunity to chat it up with Clef and speak about the inspiration behind the project - his first solo album since 2004.
"What made me do Carnival II, was after going to Haiti [and] doing a lot of charity work, cutting my hair off, you know being in Hills and then I just got inspired," he said.
As previously reported, "SoulStage" first debuted this August with Jill Scott .
To view the exclusive performance of Wyclef Jean's new song "Heaven's In NY," visit vh1soul.com.
Chamillionaire To Appear On CNN's "Larry King Live" Tonight
Chamillionaire will appear on CNN's "Larry King Live" tonight (Dec. 3) to discuss Don Imus' return to radio.
"Larry King Live" airs at 9PM EST/6PM PST.
Don Imus returned to radio airwaves this morning on WABC-AM. The return follows Imus' firing by CBS Radio over comments he made in regards to the Rutgers Women's basketball team back in April.
Chamillionaire, who released his new album "The Ultimate Victory" back in September, is preparing to release a new edition of his "Mixtape Messiah" series on December 16th.